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With a new year comes new challenges, but also opportunities as business leaders and marketers set their sights on embracing trends and solutions that can set them up for success. Curated through surveys and in-depth conversations with more than 1,000 C-suite executives, Deloitte’s 2023 Global Marketing Trends report offers guidance through uncertainties that business leaders may face, while presenting meaningful approaches to consider which may help propel businesses forward. The report focuses on four topics: financial uncertainty, sustainability, creativity and tech trends to watch.

• Brands answer economic instability with marketing investments: CMOs surveyed are prioritizing new technologies, expanding markets, and customer personalization to help their brands endure—and thrive—in uncertain times.

• Chief marketing officers drive growth through internal sustainability efforts​: As consumers stress sustainability as critical to their brand choices, marketers are recognizing equity and environmental impact from the inside out. 
   
• Creativity as a force for growth​: Common among high-growth brands surveyed are processes and thinking that encourage creativity, risk-taking, and cross-functional collaboration. 

• Rising technologies for marketers to watch​​: Adoption of emerging technologies can create competitive advantages, and marketers are looking at the metaverse and blockchain as particularly promising.