As B2B landscapes are rapidly evolving and mirroring consumer trends, B2B customers now demand seamless, digitized experiences, and increased autonomy. Meeting these evolving expectations, while ensuring sustained sales growth, presents a challenge many B2B companies nowadays face.

A sneak-peek into key topics of our upcoming chapters:

• Customer needs |Dive into the heart of evolving B2B customer expectations, and how businesses can adapt to meet these demands with strong brand propositions, and customer-centric activation to create trust, differentiation and enduring loyalty.
• Role of Marketing | Discover the expanding influence of marketing in B2B relationships and how it can be a catalyst for growth, directly impacting your customers’ experience and your company's bottom line.
• B2B Commerce & Portals | Uncover the latest trends and value drivers of next-generation B2B commerce experiences and portals to unlock sustainable growth, beyond sales process digitization and implementation of ordering portals.
• Team & Ways-of-working | Unpack transformative approaches to team dynamics and workflows between Marketing & Sales organisations, building a culture of collaboration and agility to push your business forward in this fast-paced B2B market.

Remaining ahead requires being up-to-date with the latest insights. Stay tuned for the upcoming topics that will maintain your competitive edge and gear your business up for commercial success. A first next chance for the latest insights is during our next event!

Sign up for our B2B event this June @ Deloitte Studios Amsterdam
In our upcoming event ‘Improving digital B2B experiences to drive Commercial success’, we discuss the importance of top-notch digital experiences for B2B success. Our guest speakers, who are experts from leading B2B companies, will share their insights on how they've achieved successful transformations in the field of Marketing, Commerce and Customer Experiences.

Visit this link to read more information and register for the event. We look forward to welcoming you at our Deloitte Studios and delving into the latest B2B Marketing & Sales insights and trends!