The Future of Screens study

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Screens accompany our everyday life in all sizes and shapes. They are access points for smart applications and entertaining content. And they will continue to spread in new forms. Technological developments such as foldables, extended reality (XR), 3D holograms or retinal projection are changing not only the hardware, but also functional services and content formats. In the coming years, the pressure to change will therefore increase enormously for the relevant stakeholders with their very different interests. The latest Deloitte study illustrates how the "Future of Screens" will continue to evolve. 

In a new edition of its "Future of TMT" study series, Deloitte has again drawn up four extreme but plausible future scenarios for the year 2030. These scenarios show that the future of screens takes place in the area of conflict between two questions: Will screens soon be used everywhere or highly individually? And are functional apps or entertainment services the key drivers of screen usage? It becomes clear that handling of data is a major determining factor for the "Future of Screens". Open ecosystems can make the screen the central user interface. And consumers must definitely be involved in the development of innovative screen technologies. 

The four scenarios mapped out are:

• Army of Interfaces: screens are omnipresent and form the basis of a highly personalized IoT world in which media is just one use case among many.
• My Personal Assistant: a single, personalized, high-end device per user replaces nearly all screens, enabling a multitude of functionality-driven applications.
  
• Escape from Reality: consumers retreat into their private spheres and seek distraction by consuming personalized premium content on very few high-end screens.
• Source of Distraction: screens are everywhere and tend to annoy consumers because the messages displayed are not targeted and often irrelevant.

Get access to the scenarios in further detail and what they could mean for your business in the free Future of Screens study by filling out the form.