Digital Advertising Spend 2023
VIA and Deloitte have been annually publishing the Digital Ad Spend Study, offering insights into the digital advertising landscape in the Netherlands. This year, the study reveals a 5% growth in the market, with advertisers investing over 3.7 billion euros in digital ads during 2023. 

Download the Digital Advertising Spend 2023 report now!

The report, based on financial data from 30 key players in the Dutch digital media industry, also highlights the stabilization in the share of global players and the continued shift towards digital media buying without third-party cookies.

In addition to analyzing the previous year, the study looks ahead, gathering insights from industry experts to identify trends and expectations for 2024. Key trends covered include the environmental and social impact that the media industry start to acknowledge, the balance between global and local advertising shares, the decline of advertising with third-party cookies and the emergence of new advertising models such as FAST TV.

Alongside these trends, this report will give insights into:

 The growth of various digital advertising categories, such as paid search, digital out of home and digital audio

  • Changes in display advertising, split into the categories online video, social and content advertising
  • The categories within programmatic advertising and the decline of open auction buy-in
  • Changes in sustainability awareness in the digital advertising domain

 The 2023 Digital Ad Spend Study by VIA and Deloitte provides insights into the evolving Dutch digital advertising landscape, making it an interesting read for industry professionals.

Interested in finding out more? Get access to the full Digital Advertising Spend 2023 report by filling out the form.

Frank Geelen
Partner Deloitte Nederland
CFO Programma
T +31882884659
E fgeelen@deloitte.nl
Frank Geelen
Partner Deloitte Nederland
CFO Programma
T +31882884659
E fgeelen@deloitte.nl
Frank Geelen
Partner Deloitte Nederland
CFO Programma
T +31882884659
E fgeelen@deloitte.nl

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