Deloitte and VIA are proud to present the Online Ad Spend Study 2024, which sheds light on the evolving digital advertising landscape in the Netherlands. This year, the study reveals an impressive 11% growth in the market, with advertisers investing over €4.1 billion in digital ads.

The report is based on comprehensive financial data from key players in the Dutch digital media industry. It highlights the continued dominance of global players, with companies like Google and Meta increasing their market share to 80%. Notably, social advertising has seen a substantial growth of 18%, with TikTok emerging as a frontrunner in this category.

The report offers insights into:

• The growth of various digital advertising categories, such as digital audio, which increased by 22%
• Changes in paid search, which has grown by 10% as consumers increasingly turn to social media for their search needs
• The expansion of Digital Out of Home (DOOH) advertising, which continues to grow robustly at 14%
• The increased sustainability awareness within the digital advertising domain, as the industry seeks to become more responsible

Interested in learning more? Access the full Digital Advertising Spend 2024 report by filling out the form..

For further insights into the media industry, we invite you to explore our website at Deloitte.nl.