Digital Advertising Spend 2020
The effect of the global pandemic on the digital advertising market in the Netherlands

Download the Digital Advertising Spend 2020 report now!

Since 2010, VIA and Deloitte have been reporting on the digital advertising spend in The Netherlands by publishing the Digital Ad Spend Study. Looking back on an unexpected and unpredictable year, this study strives to provide insights on the effect of the global pandemic has on the digital advertising market in the Netherlands.

The content of this study is driven by financial data and information gathered directly from companies within the digital media ecosystem in the Netherlands. The market analysis is based on financial data supplied by 36 companies, including media agencies, ad tech companies and publishers.

We do not only look back at the previous year but also look forward. Based on interviews with industry experts we collected the main trends and expectations for 2021. This report will give insights into:

  • The advertising marketing in the Netherlands in 2020 - how is the shift towards digital influencing the current Dutch advertising landscape?
  • Digital advertising trends, statistics and figures for 2020 - what are the main drivers that influence the revenue of this industry?
  • Programmatic vs. manual advertising. What is behind the ongoing shift towards programmatic?
  • A forecast for 2021 digital advertising spend - what to expect after a year of the unexpected?


Interested in finding out more? Get access to the full Digital Advertising Spend 2020 report by filling out the form.

Frank Geelen
Partner Deloitte Nederland
CFO Programma
T +31882884659
E [email protected]
Frank Geelen
Partner Deloitte Nederland
CFO Programma
T +31882884659
E [email protected]
Frank Geelen
Partner Deloitte Nederland
CFO Programma
T +31882884659
E [email protected]

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