Holiday shopping trends 2019

Prepare your retail strategy for this year’s holiday shoppers

The Deloitte Holiday shopping survey report 2019

Over 6,000 people from 7 European countries, including The Netherlands, participated in the 22nd edition of the Deloitte Holiday shopping survey. The report includes insights on: when consumers plan to shop for the Holidays, which channels they plan to use (e.g. online, mobile, offline); what can trigger the consumer to spend more?

How to prepare for a profitable holiday season?

The Deloitte Holiday Trends Survey helps retailers understand trends in shopping behaviour so as to prepare for a profitable holiday season. This year, three observations stand out:

  1. This is the first year that large online-only retailers are more popular for online purchases than traditional brick-and-click player websites, driven by an increased desire for convenience.

  2. Black Friday popularity keeps rising among millennials, putting more pressure on profitability.

  3. 68% of consumers say they will actively consider one or more aspects of sustainability in their shopping behaviour, making it an essential aspect to consider.

Check our more in-depth analysis of these observations on our web page Holiday shopping trends survey 2019 or fill out the form on the right, and we'll instantly email the report to you.

Adgild Hop
Partner Retail Market Lead NL
T: +31882888721
E: [email protected]
Wesley Snoeren
Retail Specialist
T: +31882883718
E: [email protected]

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