In 2020, an uncertain economy serves as a backdrop for Consumer Product executives who are balancing the need to invest in technologies to keep up with increasingly empowered consumers and being financially prudent in their investment strategy. 

Companies should focus on committing themselves to invest in digital technologies with built-in analytic capabilities that help them better understand their consumers and the operational problems they are trying to solve. And focus on the following industry trends, to plan for uncertain times:

• Industry 4.0 and the digital supply network
• Leadership on global matters
• Digital battle for ownership of the customer experience
• Growth of direct-to-consumer and subscription services
• Rise of private label brands
  
  

Learn more about these trends and about the three strategies that can drive the way forward for consumer products companies. Fill out the form to receive the Consumer Products Outlook 2020, and get your business right on track for the future.