Customer Centric Supply Chain

meet and exceed the needs of your customers

Consumer Packaged Goods (CPG) companies were mostly focused on an efficient and well-organised supply chain – which in many cases led to a single supply chain for all customers. However, the CPG landscape is changing dramatically...


In order to meet the specific demands of each channel and make the right decisions within each supply chain, CPG companies need to understand the goals, needs and challenges of these “Big Three":

  1. Limited Assortment Retailers aim at high replenishment rates with optimised product portfolios.
  2. Supermarkets and hypermarkets need reliable last-mile delivery capabilities.
  3. E-commerce is all about speed, availability, and customer experience.

How to adjust or build supply chains that meet these specific demands more upstream? At the moment, many CPG companies are able to fulfil these demands once the orders come in. This business strategy should be leading in the entire process. What are the goals and aspirations of your CPG company?


Our PoV contains a 5 steps action plan for a customer centric supply chain, including examples and proof of concept. Start meeting the demands before the orders come in.

Download our PoV for free and get started today!

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Stijn-Pieter “SP” van Houten
Director Supply Chain Strategy
T: +31 88 288 25 62
 

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