Holiday shopping trends 2018

Prepare your retail strategy for this year’s holiday shoppers

The Deloitte Holiday shopping survey report 2018

Over 9,000 people from 10 European countries, including The Netherlands, participated in 2018's edition of our Holiday shopping survey. The report includes insights on:

  • when consumers plan to shop for the Holidays;
  • which channels they plan to use (e.g. online, mobile, offline);
  • what they look for in each channel;
  • where they will look for inspiration and advice;
  • what can trigger them to spend more.

Fill out the form on the right, and we'll instantly email the report to you.


How to win 2018's Holiday shopper in The Netherlands?

This year’s results reveal three crucial questions retailers should ask themselves in order to win in today’s environment, about:

  • Black Friday strategy;
  • mobile customer experience;
  • in-store experience.

Check our more in-depth analysis of these topics on our web page about Holiday Shopping behaviour in The Netherlands.

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Adgild Hop
Partner – Dutch Retail Lead
T: +31 (0)88 288 8721
E: [email protected]
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Patrick Schunck
Partner – Consumer Products Lead
T: +31 (0)88 288 1671
E: [email protected]
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Wesley Snoeren
Consulting - Strategy & Operations
T: +31 (0)88 288 3718
E: [email protected]

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