The retail industry had a lot to digest in 2018, but overall it saw strong sales. While 2019 started with a healthy economy, 2019 may provide some headwinds, for example from uncertain policies, increased cost of borrowing, non-stop disruption, and increasing customer expectations. 

The Retail Outlook 2019 covers six strategies to help retailers stay competitive in 2019 and beyond:

• Adapt and refresh loyalty programs, focusing on integrity and identity, to create an emotional connection.
  
• Develop the relationship with VC firms in order to tap into their expertise with start-ups and use this to chip away at overlooked categories and underserved customers.
  
• Use emerging technology to fulfil the brand promise, e.g. in personalization, convenience, and interconnectedness.
  
• Learn about digital consumer needs and solutions by looking at global cross-industry trends, for example in China, where traditional consumerism has been bypassed for a more connected approach.
  
• Ensure the organisation is connected when it comes to data privacy to avoid having to make trade-offs  in customer experience to meet privacy needs. 
  
• Make your supply chain faster, more predictable and cheaper in order to offer the consumer a differentiated service. 
  

Learn more about these 6 strategies for retailers
Fill out the form on the right to receive the Retail Outlook 2019, and get your retail business on the right track for the future.