Risky Business
Keeping up with the changing consumer
Key findings from the report:
  • Consumer awareness on data has reached a peak with more than 90% of consumers now aware that private and public sector bodies collect data about them and their activities. This has prompted many consumers to reassess their attitudes to sharing their data with businesses

  • Most organisations are still unprepared to deal with different types of attacks and are at best aiming to mitigate the risk, rather than preventing attacks in the first instance

  • Organisations must make consumer trust a priority. Businesses that embrace this challenge and show their consumers that they have their best interest at heart have the opportunity to build longer-term loyalty

  • Transparency over data collection and usage can only be viewed as positive as it raises the standards that organisations are held to
Download the full report for the perspective of our experts on the changing consumer.

View all our tips on digital transformation, cybercrime and privacy so you are better prepared and can start managing your consumer data from risk to added value and a priority for your company.  

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Martijn Knuiman
Director Cyber Risk Advisory  
T  +31 88 288 2941
E  [email protected]
 

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