A recent Deloitte survey into buying patterns investigated how income divisions and changes in financial position impact purchase behaviour. We found that the gap in income between the high- and the middle- and lower-income tiers is widening, and that this divide alters purchase behaviours. This plays out differently per category.
Four recommended strategies for consumer products companies:
Understand which brands are winning in this era of bifurcation
Learn which factors drive consumer buying patterns and, in particular, how income cohort and change in financial position impact purchase behavior.
Download the full report and receive a deep dive per category, and learn how to win in your sector.
Michiel van den Heuvel Partner – Dutch Consumer Products Lead T +31 (0)88 288 4542 |
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